For GUILTY, I designed a vibrant summer magazine celebrating ‘guilty pleasures.’ Featuring stories about enjoyment, adventure, and inspiration, it connects with modern adults who value fun and freedom.
GUILTY
I worked on GUILTY, a fictional glossy magazine commissioned by the Dutch government with a circulation of 9 million copies. This summer edition is packed with articles about enjoyment, desires, tastings, sports, recipes, bucket lists, and festival tips. My role was to create a fresh, visually appealing design that captures the essence of guilty pleasures and connects with a target audience of modern, urban adults aged 20 to 45.
The design radiates joy and freedom, giving the publication a lively look that invites readers to explore and have fun. This project gave me the opportunity to create a visual celebration that supports both content and mood, enhancing the overall experience of this summer edition.
Below you can view and read the summer edition of GUILTY, which is available in Dutch only.