CoolGreen is a concept for an extreme sports shop with a bold, energetic vibe. Dark green and grey give the brand a tough, confident look that clearly shows its focus: getting outdoors, pushing limits, and going all out.
For this project, I designed beach flags, a webshop with a strong visual identity and a skateboard-shaped sticker, a playful detail that completes the brand. Together, these elements tell the story of CoolGreen: a brand that challenges people to get moving.
CoolGreen is all about the feeling of being outdoors and pushing your limits. The brand has a raw, bold attitude, just what you would expect from extreme sports. Using dark greens and grey as a base, it has a tough look that immediately grabs attention.
For this concept, I created various materials that come together as a cohesive whole. The beach flags stand out and practically draw you towards the store. The webshop is clear and easy to navigate but maintains a strong, bold atmosphere thanks to its colour palette and typography. Then there is the sticker, cut in the shape of a skateboard, a small detail that perfectly reflects the adventurous spirit of the brand.